Reviving the Haworth showroom with custom installation
The BGM division of TI Group assisted with the redesign of the Haworth Toronto showroom. The solution involved custom installation of signage and custom printed film which proved to be successful pieces of the transformation.
Haworth is a world-wide company that designs and manufactures adaptable workspaces for their clients. Many of the projects include; raised floors, movable walls, office furniture and a large selection of seating.
“Our research and workspace knowledge align with product development and space utilization to help improve performance and maximize return on investment.” – Haworth.
Haworth’s environmental initiatives surpass their competitors and this sustainability was communicated by the green colour in their showroom. With the passage of time, the team wanted a fresh look. The BGM division of TI Group worked with Haworth to fabricate new custom signage, create large perforated banners and revive the large, backlit 2-storey graphic feature wall. This 4-sided wall proved to be the biggest challenge for the team, as it required a complete revamp to the existing structure.
To overcome this obstacle, the BGM team suggested testing a new design by removing one of the wall panels and applying a white printed backlit adhesive-backed vinyl. The test was widely accepted by Haworth’s employees and the plan was soon put into action.